Having a good grasp of digital marketing terminology helps you communicate effectively with digital marketing partners, ask informed questions, and make better-informed decisions to maximize the ...

Digital marketing uses online platforms to promote products; key types include SEO and email marketing. Challenges for digital marketers include high competition and increasing privacy regulations.

One thing I love about reading on an iPad is the ability to define a word without switching apps. Chango, a demand-side platform (DSP), has brought the same type of technology to marketers via ...

In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental framework ...

It doesn’t matter how great your product or service is, if you can’t market to the right people, nobody will use it, making a solid marketing strategy a must. A winning digital marketing strategy can ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

In our changing world, traditional rules are being flipped, and new ones need to be created. This is especially true in marketing, where crafting effective marketing plans is key to a company’s ...