Market segmentation, in which consumers are grouped into categories that then define how they are engaged and supported, is still a relatively new concept in healthcare, but can greatly benefit the ...

CEO of iResearch Services, a global end-to-end thought leadership company that focuses on evidence-based research and insight-led content. For today's chief marketing officers, transforming daily ...

LONDON--(BUSINESS WIRE)--A world-renowned market intelligence solutions provider, Infiniti Research, has announced the completion of their latest study on the target market segmentation strategy for a ...

Once a business has identified its target market--the people most likely to purchase its goods and services--it may divide the customers further using segmentation strategies. Customers in these ...

Disruption is prompting marketers to revisit segmentation strategies and take a fresh look at how to effectively engage with specific clusters of customers. I recently asked Stefan Lysak, principal, ...

Robert Kelly is managing director of XTS Energy LLC, and has more than three decades of experience as a business executive. He is a professor of economics and has raised more than $4.5 billion in ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the completion of their new market segmentation engagement on the automotive industry. An ...

Marketing investigates what potential customers need and develops products and services to satisfy those needs. Marketing strategies put this concept into effect for specific companies and target ...

More emails are being sent today than ever before: The number sent and received is projected to reach 376.4 billion by 2025. For that reason, it's now more complicated for senders to reach their ...

Mobile marketers sit on a goldmine of first-party data, but few fully leverage it. This article outlines six segmentation tips to help you re-engage lapsed users, convert high-intent ones, and ...