Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach customers and prospects. While incorporating SMS marketing into your overall ...

Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.

Facebook is rolling out an update to Messenger that will allow page owners to toggle back and forth between personal messages and customer messages. Business owners can finally respond to customers ...

Start small. Take an existing customer message and make it interactive — let customers ask a question or take action directly within the thread. 2. AI agents will evolve from simple cost savers to ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. A text survey, also known as a Short Message Service ...

Customers have more power than ever, requiring marketing to change how it works so it can better meet customer demands. These days, customers—not marketing or sales—control the message. Read on for ...