Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

The number of new advertising and marketing agencies seems to be growing by the day, which can lead to a misperception that ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ago By ...

A Twin Cities ad exec believes 2025 is ‘the year of the independents’ Jennifer Spire, CEO and partner at Minneapolis-based creative agency Preston Spire, said her marketing operation isn’t for sale ...

Behind the mystery of Liquid Death’s Olympics ad—why brands embrace AI skepticism An AI-generated Liquid Death ad has puzzled viewers for leaving zero trace of its existence online. Rosewood Creative ...

Agency teams are under pressure to move faster, deliver sharper work and manage a growing mix of AI-enabled tasks—all without losing strategic rigor or creative edge. As GPT models become more capable ...

This is read by an automated voice. Please report any issues or inconsistencies here. From major campaigns to the upcoming big game, advertising agencies are at the forefront of many major multimedia ...

In a market once driven by deliverables, a new agency mindset is prioritising experimentation, ownership, and real-time execution.

Last month, in these pages, Ruben Schreurs, chief executive of consultancy Ebiquity, became the latest in a stream of adland ...