Cracker Barrel's board of directors and top executives have remained tight-lipped after the restaurant chain's decision to change its classic logo angered its customers nationwide. Timothy Calkins, ...

Cracker Barrel leaders said they expect a traffic slump heading into the rest of 2025 due to their viral logo change. Traffic for the first half of August was down approximately 1%, Craig Pemmelis, ...

Cracker Barrel's chief executive is under mounting pressure from conservative influencers to resign after the restaurant chain abruptly scrapped its new logo following a wave of backlash. The logo, ...

Cracker Barrel cut ties with marketing firm behind its disastrous logo change, which drew ire from everyone from President Donald Trump to San Antonio activist investor Sardar Biglari's restaurant ...