Because they are flexible and targeted, conversion paths allow you to segment, qualify, and convert your online respondents from paid search, display ads, email, and other sources of paid and unpaid ...

How conversions path reporting has been slightly revised in Google Analytics, and what marketers should look for in planning their conversion path analysis. When a customer conversion takes place, ...

Digital marketing company IgnitionOne released a research study yesterday showing the effect of media types and exposure paths on the speed of conversion and on the average order value (AOV). In this ...

Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Ben Wood advises on how to use them to gain deeper insights on your traffic. Taking time to understand your customers’ ...

Online retailers are particularly sensitive to the effectiveness of their online checkout process. The measurement metric of shopping cart abandonment is a no brainer — if people abandon a virtual ...

MediaMind and Encore Media Metrics announced a partnership this month that aims to help marketers understand attribution credit across digital campaigns. Here Steve Latham, Founder and CEO, Encore ...

There are many different ways to analyze how a visitor comes to the point of conversion on your website. Over the past month I've been figuring out my funnel for my company Due. Right now we're ...