As macroeconomic factors squeeze personal budgets nationwide, perceived value has emerged as one of the primary factors shaping consumers’ quick-service restaurant choices and habits. While this trend ...
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Lower-income consumers remain 'under pressure' as big food companies lean on value message
Big food companies like Coca-Cola (KO), PepsiCo (PEP), and Domino's Pizza (DPZ) reported quarterly earnings this week and offered a similar slant on how they are messaging to customers feeling the ...
What was once a straightforward trip to the store has evolved into a complex journey where purchase decisions are driven by trust and perceived value. Consumers now move fluidly between streaming ...
• APAC consumers remain cautious even as inflation eases, focusing on trust, value, and confidence in their purchase decisions. • The NIQ Consumer Outlook Guide identifies the major 2026 consumer ...
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