This Colgate toothpaste will make your teeth whiter and your smiler brighter & it's on sale for $5. (Photo via Amazon) According to shoppers, the Colgate Elixir toothpaste will make your teeth *super* ...

The toothpaste brand Colgate introduced a new logo a few years ago, adding a smile to its traditional wordmark. But something was missing from the design: teeth. The brand is now putting that right in ...

P.S. We love Colgate toothpastes so much that we awarded the Total Active Prevention Whitening Toothpaste a 2025 Best of Beauty Award. It's a "go-to for cavity prevention, gum health, and breath ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (CNN) — Colgate wants to give you another ...

(NEXSTAR) – Brace yourself for $10 toothpaste. That’s how much Colgate’s new 3-ounce tube of teeth-whitening toothpaste costs. Colgate-Palmolive CEO Noel Wallace announced the product at a consumer ...

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The program incentivizes consumers, especially if they show brand loyalty to Colgate. Colgate announces major change ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (CNN) — Colgate wants to give you another ...

Colgate wants to give you another reason to smile … and not just to show off your teeth The oral-care brand is launching what it says is a vegan-certified toothpaste that comes in an “industry-first” ...