An augmented reality display case at a Citizen Watch shop in a major department store in New York City blurs the lines between physical product and digital content for an immersive demonstration.

Shopping during the pandemic shifted consumer behaviors to an online storefront. Building upon what consumers liked about the online experience, creative teams and retail brands are enticing shoppers ...

Transparent OLED display technology overlays high-impact digital visuals onto a Citizen Watch display case to engage the viewer as it showcases the physical products. When you purchase through links ...