BIC – the world’s number two player in stationery – has bought out India’s largest manufacturer and distributor of writing instruments, Cello Pens, this week. The $2.2 billion (calendar 2014 sales) ...

French stationary major BIC Group, which owns 55 per cent stake in Cello Pens, a writing instrument business of Cello Group, has bought the remaining stake in Cello Pens for Rs 540 crore. “Moving to ...

French stationary major BIC has fully acquired Cello Pens, the largest Indian manufacturer of writing instruments, for Rs 540 crore. “…Cello Group has sold to BIC its remaining equity participation in ...

NEW DELHI: After selling its stationery business to France's BIC five years ago, the Cello Group is re-entering the category and plans to launch products in the domestic market. In December 2015, ...

In 2015, when French stationery leader BIC acquired 100% ownership of Cello, the Indian company, which was founded in 1995, was already a market leader in pens in the country. But instead of only ...

The top ad this time is about a simple, ubiquitous, cheap product—the pen. Definitely not the first thing that comes to mind when you think about television commercials. Also See Top Television Ads in ...

French stationery major BIC Group has increased its equity interest in Daman-based stationery firm Cello Pens Pvt Ltd to 100 per cent with the acquisition of remaining stake for Rs 540 crore (over $81 ...

https://www.thehindubusinessline.com/companies/frances-bic-group-buys-out-cello-pens-for-540-crore/article7971547.ece Copy France-based BIC Group has acquired the ...

"Cello Group has sold to BIC its remaining equity participation in Cello Pens, allowing BIC to increase its stake in Cello Pens to 100 percent for an amount of Rs 540 crore (approximately 74 million ...