There are hundreds of popular rum options out there like Bacardi and Captain Morgan, but there's only one that is the ...

Bacardi Oakheart Spiced Rum is taking on longtime segment leader Captain Morgan Original Spiced Rum in a new campaign, called "All In, All Heart." The campaign, from Omnicom's BBDO and OMD, the new ...

Rum brands Bacardi and Captain Morgan were the fastest-growing spirits on Instagram last year based on follower growth, according to an analysis of 166 brands by drinks-marketing agency YesMore.

In a move reminiscent of the Pepsi Challenge, Bacardi has pitted its Oakheart spiced rum in a head-to-head taste-off against Diageo's Captain Morgan. Stay ahead with unbiased news, expert commentary, ...

Captain Morgan and Bacardi are at war over the disputed territory known as the U.S. Virgin Islands. So, Diageo, Captain Morgan’s parent company, issued a press release entitled “Bacardi, World’s ...

The U.S. spirits market’s top 25 spirits brands achieved solid growth in 2015, but the same can’t be said for the market’s leading rum brands. Bacardi (-0.8% to 7.2 million cases) and Captain Morgan ( ...

Diageo has backed its Captain Morgan White Rum with a GBP1m (US$1.5m) UK marketing campaign that appears to take a swipe at rival Bacardi.