adexchanger

MediaWallah Is Trying To Clean Up Messy CTV Identity Data

Someone streaming from their sofa doesn’t give a hoot about the difference between CTV and OTT – but the nuance matters to advertisers. On Thursday, identity resolution company MediaWallah announced a ...
FOX8 Cleveland

Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in May 2024

LONDON, June 25, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the ...
MediaPost

Bundle IDs Compromising Programmatic CTV Targeting, Measurement

Growing use of unregulated “bundle IDs” to identify the apps on which open programmatic buys are transacted on connnected TV (CTV) is compromising performance and measurability. That’s according to a ...
Yahoo

Lotame Adopts Unified ID 2.0 To Bolster CTV Business

Lotame, a global customer data provider, said it has adopted the Unified ID 2.0, the identity technology pioneered by The Trade Desk, which will help it grow its connected TV business. With cookies ...
TV Technology

DoubleVerify IDs New CTV Ad Fraud Scheme

NEW YORK—DoubleVerify, a major software platform for digital media measurement, data and analytics, has identified a new Connected TV (CTV) advertising fraud scheme, dubbed “SmokeScreen,” which ...
WDAF-TV

Pixalate Releases Q4 2023 Global Connected TV (CTV) Bundle ID Mapping Report for Roku: 91% of Open Programmatic Ad Spend Goes to Apps Referred to by 2+ Bundle IDs

LONDON, April 02, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the ...
adexchanger

ctv ID-based buying

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Matt Sattel, VP of global brand partnerships at OpenX. Brands today often look at CTV ...
Yahoo Finance

Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in May 2025

London, June 04, 2025 (GLOBE NEWSWIRE) -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the May 2025 Top 100 Most Popular Bundle IDs ...
Mena FN

Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend In November 2025 'Fawesome' Bundle ID Is No. 1 On Amazon Fire TV

(MENAFN- GlobeNewsWire - Nasdaq) Pixalate's research shows that the Bundle ID for 'Paramount+' (530168168) was No. 1 on Apple TV in November 2025, while 'Hulu' ranked first on Roku plus) and LG Smart ...
Yahoo Finance

Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend in November 2025; ‘Fawesome’ Bundle ID is No. 1 on Amazon Fire TV

LONDON, Dec. 05, 2025 (GLOBE NEWSWIRE) -- Pixalate today released the November 2025 Top 100 Most Popular Connected TV (CTV) Bundle ID Rankings for Open Programmatic CTV Advertising. The rankings cover ...
manilatimes

Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in August 2025

g15147002586 SAMSUNG TV PLUS G15147002586 Samsung Electronics Co., Ltd. g19068012619 Fubo: Watch Live TV & Sports G19068012619 fuboTV Inc. g17243010190 ESPN G17243010190 Disney Electronic Content, Inc ...