Video game companies do it, fast-food restaurants, too. Why don't more companies bundle products and services together in one package at a bargain price? Research by Harvard Business School professor ...

One of the most effective ways to grow your business is to make the most of your marketing efforts by maximizing the order value when customers check out. This means increasing the average order value ...

Determining whether the practice of product bundling — such as combining cable TV channels into packages or computer software programs into software suites — is profitable in the presence of piracy is ...