These days, it’s about tomorrow, not the next 16 months, because culture and what captures consumers’ attention is changing ...

Growth is motivated by vision and strategy, but it is achieved through numbers and a focused effort to make the numbers go up. That means the bottom line, which everyone realizes. But it also means ...

Don't mistake a goal for a KPI. Learn the difference and set yourself up for success by determining your KPIs and goals correctly. The nomenclature of digital marketing can be confusing. Even seasoned ...

Tracking the effectiveness of internal communications requires a deep understanding of what's working and what needs adjusting. The right KPIs can surface blind spots, highlight engagement patterns ...

Gathering and analyzing data is essential for validating and refining your business model. Important KPIs to monitor might include user acquisition cost, lifetime value of a customer, churn rate, ...

We are too often still asking the wrong question in marketing: “What stage of the customer journey is most important?” Instinctively, “conversion” may appear to be the right answer, but in retrospect, ...

To remain competitive and client-focused, law firms must embrace a more disciplined, data-informed approach, beginning with how they measure ...

Applying KPIs (key performance indicators) to agency and unit leaders is no longer new, and the methods of application are diverse and offer valuable lessons for Vietnam. Speaking at the closing ...