A cease-and-desist can force an expensive rebrand. Filing a trademark early helps protect your business, brand, and ...

In brand protection, as in bridge engineering, the strength of brand differentiation (trademark distinctiveness) depends on the integrity of each supporting cable. In a hyper-connected marketplace, ...

YouTube Shorts creators “turning counterfeiting into lifestyle content”, experts warn (30 July) Anti-counterfeiting ...

When you launch a business, you start with a vision. Whether it's a bold name, a memorable logo, or a unique slogan, your brand represents an idea and that idea deserves protection. For any serious ...

Trademarking visual elements, including logos, specific colors, fonts, and unique packaging, is critical to protecting a brand’s visual identity. These elements are often the first touchpoint with the ...

Online marketplace now works directly with more than 1,500 brands to strengthen IP protection on and off its platform Boston, December 11, 2025: Temu, the global online marketplace, now works directly ...

This panel will be an off-the-record conversation and will not be recorded. In today’s global, digital economy, brands are more vulnerable than ever to counterfeiting, infringement and reputational ...

Knobbe Martens Olson & Bear named partners Charlene Azema and Gregory Phillips co-chairs of its trademark and brand protection group. Both partners are based in the firm's Irvine office and have been ...

Your brand is more than just a logo and a catchy name; it's the sum of your reputation, your audience's trust, and your hard work. Many marketers and business owners focus on building their brand but ...

Forbes contributors publish independent expert analyses and insights. When you’re starting a company, you’re juggling a hundred priorities: building the product, hiring the team, raising money, ...

Regardless of industry, one of the most valuable assets a business owns is its brand. And while not every company can put the same level of dollars toward building and growing a brand as global ...