Finding the right size bra online can be an exercise in frustration. That’s why intimates company Wacoal used to tell customers to give up. “It is hard for women to size themselves or measure ...

True Fit, the AI-powered size-and-fit personalization tool, has offered its size recommendation solution to thousands of retailers for nearly 20 years. Now, the company is venturing into the ...

We're all guilty of holding onto those old lingerie, the comfy pieces that have been with us for years, which is fine, as long as the fit is still good. But if you're wondering how a bra should fit, ...