One discount no longer fits all. 45.9% of consumers still prefer percentage-off deals, but nearly as many want bundles, loyalty perks, or dollar-off offers. Discounts still drive demand, but relying ...
With peak just around the corner, a new study finds that more than half of UK consumers feel that Black Friday, Cyber Monday (BFCM) discounts are never as good as they expect them to be and 58% report ...
BFCM this year saw same-site sales rise 11% YoY, with repeat buyers driving much of the lift. Revenue from repeat customers grew 13.5% YoY (outpacing revenue from new buyers) as they responded to ...
New research reveals the consumer reset: where demand actually starts, which platforms matter by generation, and warns brands that aggressive markdowns risk eroding long-term loyalty and enterprise ...
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