The Next Generation of the Legendary BEYBLADE Franchise Launches with New Integrated Physical and Digital Play Experience, Animated Series and More PAWTUCKET, R.I.--(BUSINESS WIRE)--This fall, the ...

Hasbro has renewed its long-standing partnership with Takara Tomy, T-Licensing and ADK Emotions NY to launch Beyblade X, the next generation of Beyblade products. Following a July debut in Japan, ...

RIDE THE RAILS: Rush into battle with a dual rail system that amps up head-to-head battling using Beyblade Burst Slingshock tech. Vary your attack by launching in different sections of the Beystadium.

Beyblade is an iconic and popular franchise that kicked off in 1999 with a Japanese manga series and a toy line. The core of Beyblade revolves around customizable spinning tops that players can "Let ...

Hasbro has announced that its all-new Beyblade X has been a huge hit this summer, trending on TikTok and landing in toy shops, as the new anime series airs on the BBC. The fourth iteration of the ...