New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. For any beauty lover, one of the most annoying ...

Note to makeup brands: Ads are great for product awareness, but nothing sells a foundation quite like a social media star with acne proving first-hand how well it covers her breakouts and scars.

Foundation used to be all about coverage—hiding imperfections, evening everything out, and hoping your skin still looked like, well, your skin by the end of the day. But a new wave of formulas is ...

Let the debate commence.