Ludwigshafen, Germany-based BASF SE will sell its Styrodur business and brand of extruded polystyrene (XPS) insulation materials to Karl Bachl Kunststoffverarbeitung GmbH & Co. KG, which is another ...

Corporate success is closely linked to the prestige and value of a company’s trademarks. Value-based brand management plays an increasingly significant role in strategic decision-making processes.

CHARLOTTE, N.C.—BASF is scaling up production in the U.S. to support the worldwide launch of its Licity-brand product portfolio. The production ramp-up is "aimed at supporting the rapidly evolving ...