In this episode of the Marketing Smarts podcast, we talk with business adviser and author Bob Wiesner about how to create stronger B2B case studies. Bob shares why case studies are important, what we ...

Today, some of the biggest B2B conversations aren’t happening on company pages. They’re happening through founders and ...

In this episode of the Marketing Smarts Live Show, business adviser and author Bob Wiesner explains how you can create stronger B2B case studies. Bob shares why case studies are important, what we ...

Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

Case studies are the most effective content format, B2B Marketing’s new Content Marketing Benchmarking Report has shown. Sixty-six per cent of the 112 B2B marketers surveyed said case studies were ...

Mumbai: ATLAS SkillTech University has announced the launch of the B2B Brand Management Case Studies Collection, co-authored by Philip Kotler, globally recognised as the Father of Modern Marketing, Dr ...

Are customer use cases just a glossy marketing ploy? No. Done properly, they are the foundation for all the content that follows. Amidst the social noise, case studies still have relevance. Here's why ...

Just 5% of people remember a single statistic, but 63% will remember a story. So, you might not remember this statistic (from Heath & Heath), but the story I’m going to tell is one that could have a ...

A common issue for fast-growing companies is that, despite a growing head count, certain aspects of marketing are often overwhelming as they remain reliant on a single person to do the job. Such was ...