As Jeff Bezos’ all-female Blue Origin mission successfully launched yesterday (April 14), it marked yet another reminder that space travel is no longer reserved for astronauts—it’s increasingly the ...

As Australia approaches the federal election on May 3, political parties are ramping up their advertising efforts to sway voters. Projections indicate that political ad spending could reach up to ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

IAS Agent is integrated into the platform’s user interface and provides recommendations on brand safety, campaign performance ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...

AI is an essential component of effective performance marketing strategies. Over the past three years, our company has launched over 500 campaigns using Google's Performance Max and Facebook ...

John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to data from DAIVID. The latest addition to the retailer’s ...