Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Lego makes sets specifically for adults, because even with age, the act of creating with small pieces still delights. Shop ...

This year, LEGO fans and dinosaur lovers could be getting two new 18+ Jurassic World sets to add to their growing collections.

"Lego sets resonate with adults because they support creativity, well-being and self-expression in ways that fit naturally into adult life," Genevieve Cruz, head of adult consumer group and franchises ...

LEGO is thriving by turning nostalgia, pop culture collaborations, and adult fan engagement into a winning growth strategy. Boardroom breaks it down. LEGO isn’t just child’s play anymore. LEGO has ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Who says that just because you have a full-time job, a 401(k), and maybe even a kid or two, you can’t have a little fun? LEGO — the iconic pretend brick maker — thinks that its products are for every ...

Gone are the days when Lego’s brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on them to ...

Including best-selling sets, starting at $10. Few toys have the staying power of Legos. It’s hard to think of any other toy with such timeless appeal across ages and generations. Even in a world where ...

LEGO markets some of their sets as 18+ indicating that they are specifically meant for adults. Thus it has become a beloved pastime for adults to indulge in building Lego sets as it’s an amazing way ...