A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape performance.

Dan Siroker helps companies discover tiny truths, but his story begins with a lie. It was November 2007 and Barack Obama, then a Democratic candidate for president, was at Google's headquarters in ...

Audacious times generate audacious efforts, especially when national pride and security are perceived to be at stake. Such was the case in the 1950s and 1960s, with the Space Race that started with a ...

Users of social media platforms like Facebook, Instagram and TikTok might think they're simply interacting with friends, family and followers, and seeing ads as they go. But according to research from ...